Last updated: 16 August 2026
Who we are
Power-Up Portal is operated by Lloyd-Rose Digital Solutions Ltd, company number 17290088. References to “Power-Up Portal”, “we”, “us” and “our” in this notice refer to the service and its operator. You can contact us through our Contact page.
Information we collect
Depending on how you use the site, we may collect information you provide when you create an account, place an order, manage a licence, contact us, subscribe to communications or otherwise interact with the service. This can include your name, email address, billing and order details, account information, support messages and licence-related information.
We may also collect technical and usage information such as device and browser information, IP address, pages visited, referral information, cookie identifiers and analytics events where the relevant optional technologies have been allowed.
How we use information
We use personal information to provide and administer Power-Up Portal, process orders and payments, manage accounts and licences, respond to enquiries, secure and maintain the service, prevent misuse, understand how the site is used, improve the customer experience, meet legal and accounting obligations, and send marketing communications where we are permitted to do so.
Lawful bases
Depending on the activity, we rely on one or more lawful bases under applicable data protection law. These include performance of a contract, compliance with legal obligations, our legitimate interests in operating, securing and improving the service, and consent where consent is required, including for certain marketing or cookie uses.
Payments
Payments are handled through payment service providers connected to WooCommerce. Payment providers may collect and process payment and anti-fraud information under their own privacy terms. We do not need to receive or store full card details in order to operate the website checkout.
Service providers and sharing
We use service providers to operate the website and business. These can include hosting and infrastructure providers, WooCommerce and WordPress services, payment processors, analytics providers, email and marketing platforms, security tools and professional advisers. We share personal information only where reasonably necessary for the relevant purpose, where required by law, or where you ask us to do so.
Cookies, analytics and marketing tools
Necessary technologies are used for functions such as basket, checkout, account and security features. These are kept available because the requested service depends on them.
Optional analytics and marketing technologies are held back on a first visit. They remain blocked if you choose “Necessary only”. If you choose “Allow analytics and marketing”, connected tools such as Google and Mailchimp-related services can load and may use cookies, scripts, tags or similar technologies. Your choice is stored in a first-party preference cookie for up to 180 days so the site can remember it.
You can reopen the consent control at any time using Cookie settings in the site footer and change your choice. Marketing emails include an unsubscribe mechanism where required.
International processing
Some service providers may process personal information outside the United Kingdom. Where applicable law requires safeguards for an international transfer, we rely on an appropriate lawful transfer mechanism or the safeguards provided by the relevant service provider.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected. Order, payment and accounting records may be retained for periods required by tax, accounting or legal obligations. Account and licence information is retained while needed to provide or administer the service. Enquiry and support records are retained for as long as reasonably needed to deal with the issue and maintain appropriate business records. Marketing records are retained until you unsubscribe or the information is no longer needed.
Your rights
Depending on the circumstances and applicable law, you may have rights to access personal information, ask for inaccurate information to be corrected, request deletion or restriction, receive certain information in a portable format, object to certain processing, and withdraw consent where processing is based on consent. These rights can be subject to legal limits and exemptions.
To exercise a privacy right, contact us through the Contact page. You also have the right to raise a concern with the UK Information Commissioner’s Office. Further information is available at ico.org.uk.
Security
We use reasonable technical and organisational measures intended to protect personal information and restrict access to people and systems that need it. No internet service can guarantee absolute security.
Changes to this notice
We may update this notice when the service, our providers or legal requirements change. The latest version will be published on this page with an updated date.